Case study - myFacet5 app (soft launch)
Supporting self-awareness through simple, communication.
The initial launch was a soft release, aimed at understanding user response and informing future development. To support this phase, we created a range of communication materials including print assets, email design and copy, social media content, web banner ads, and a short 2D animated explainer video. Each piece was designed to introduce the app clearly and help users understand its purpose and value.
